Vision for Edmonton

“Edmonton is not broken — it’s becoming.”

 

We are a city with soul, strength, and untapped potential.
But for too long, we've been making decisions from outdated systems, reactive mindsets, and survival mode thinking.

It’s time for a new era of leadership—one that brings clarity, courage, and consciousness to the way we build, govern, and grow.

As a business intuitive and strategist with deep roots in management, I’ve spent the last decade helping people and organizations dissolve old limits and align with what’s truly possible. Now, I’m bringing that work to serve the city I love.

I’m not here to “fix” Edmonton. I’m here to help it remember who it is—and rise into what it’s capable of becoming.

My Platform: A City Aligned with Its True Potential

 

Edmonton’s true potential lies in our ability to evolve and adapt. We cannot keep doing the same things and expect different results. For too long, we’ve had plans in place to manage the city, but the changes we need to see haven’t been fully realized. It’s clear: we need a new approach—one that aligns our actions with our city’s highest potential.

Sustainability is not just a buzzword—it’s the foundation of a thriving, forward-thinking Edmonton. We must embrace new solutions to ensure a city that’s resilient, equitable, and green. By reimagining how we grow, how we conserve, and how we build, we can create an Edmonton that truly reflects its people’s aspirations.

The time has come to shift our mindset and take bold, strategic steps toward sustainable growth. When we align our vision with the practical steps needed to make it real, we will unlock Edmonton’s full potential—creating a city where both current and future generations can thrive.

Edmonton was ranked among the lowest for environmental health by a CityNews Edmonton study in late 2022, scoring the lowest with 42 out of 100 on the environmental scorecard. This study focused on factors like the amount of green vegetation and proximity to fuel-fired power plants and road length, finding Edmonton and Calgary ranked dead last among the 30 largest cities and towns in Canada. But this is where opportunity lies. As your mayor, I see this as a chance to invest in a sustainable future—one that balances growth with our commitment to a cleaner, greener, and more vibrant Edmonton.

 

What does Sustainability really mean?

Sustainability is the practice of meeting our current needs without compromising the ability of future generations to meet their own needs. It involves balancing three key pillars:

  1. Environmental - Protecting and preserving natural resources, ecosystems, and biodiversity for future generations.

  2. Economic - Ensuring economic growth that is inclusive and equitable while using resources efficiently.

  3. Social - Promoting social equity, ensuring people have access to basic needs, opportunities, and the ability to thrive.

In essence, sustainability is about creating systems that are enduring, adaptable, and mindful of both human and planetary well-being.


What does this mean for the Future of Edmontonians if we don't do anything about it?

If sustainability goals are not met, the future generations of Edmontonians—and humanity in general—would face a range of significant challenges. Without sustainability, future generations will inherit an Edmonton that is harder to live in, with reduced opportunities, greater challenges, and a more fragile ecosystem. But this also underscores the power of action now—by prioritizing sustainability, we can build a future where both the environment and society thrive, creating a strong foundation for generations to come.

This Is More Than a Campaign

This is a movement toward wholeness, courage, and conscious transformation.

We’re not just electing a mayor.
We’re choosing who we want to be—as a city and as a people.

If you're ready to lead with me, I invite you to join this movement.
Because the future of Edmonton isn’t something we wait for.

It’s something we create. Together.